producer | storyteller | filmmaker
producer | storyteller | filmmaker
Role: As the Director of Campaigns and Strategy, I was the inventor and acting Creative Director for all aspects of this project. This included coining the slogan “Give Refugees Rest”, co-writing scripts and screenplay for our commercials, directing social media and public relations, and managing a creative team for the project’s completion.
Challenge: Many U.S. politicians responded to the Syrian and Muslim refugee crisis with hatred. 31 Governors supported anti-refugee policy leaving thousands of refugees affected.
Solution: As Director of Strategy at the Fellowship of Reconciliation, I created the #giverefugeesrest campaign. To launch the campaign, our network sent pillowcases bearing the message “Give Refugees Rest, Wake up to Human Rights” to the 31 Governors who have supported anti-refugee policy. The pillowcases were accompanied by a letter written by FOR that condemned this ideology on both moral and political grounds. Through organizing in key areas of the country and through media, we sought to change the national narrative around the refugee crisis.
Impact: Through the campaign, FOR was able to help influence the national narrative. At the height of our advocacy, we were invited as special guests to an advocacy meeting with then Speaker of the House, Paul Ryan. In this meeting, we demanded rights for Refugees and encouraged him to put pressure on the Governors who still banned refugees.